If you tried going live on TikTok last night and your button mysteriously stopped working, you're not alone. TikTok has quietly rolled out a late-night restriction for Nigerian users, and creators across the country have been waking up to the same in-app notification: your LIVE access at night has been temporarily disabled. No warning, no timeline, just a sudden pause.
When Technext reached out for answers, TikTok simply said it's "temporarily limiting LIVE at night in Nigeria" as part of a safety investigation. The company didn't give details or say when things would return to normal, but assured users that updates would follow. For now, the restriction is in place and creators must adjust.
This move is already shaking up the creator community. Late night is prime time for engagement on TikTok, especially for hosts who run interactive shows, entertainment streams, or monetised LIVE sessions. For many, that night traffic isn't just a vibe, it's income. Now, they'll have to shift their content earlier or risk losing their audience entirely.
TikTok says the decision is linked to safety checks and monitoring unusual activity, especially as late-night interactions tend to carry higher risks for younger users. Nigeria has also seen a troubling rise in non-consensual sexual videos, so this investigation could be TikTok trying to get ahead of problems before regulators step in. Brands and influencers will also feel the impact, as campaigns built around nighttime LIVE engagement may need to be redesigned or delayed.
While TikTok hasn't confirmed whether this is tied to specific incidents or algorithmic flags, it's clear that creators need to keep an eye on updates. For now, the ban highlights the challenge every major platform faces in fast-growing markets like Nigeria: protecting users without stifling the people who depend on these platforms for visibility and livelihood.
Post a Comment
Please drop a comment and use the Social Media Buttons below to share to friends and family.